Model for a Day Competition


For contest details and how to enter, please visit our entry page.


Terms & Conditions

Infinity & Co Limited, Willow Croft, Swindon Bank, Harrogate, HG3 1JD, UK ("Infinity & Co") is looking for new models for our 2017 campaigns. Winners will be offered the chance to appear in a one-day photoshoot and will appear in Infinity & Co’s 2017 campaigns (“Campaign”).

By entering this Infinity & Co’s Model for a Day competition ("Competition") you agree to the following terms and conditions – please read them carefully before entering the Competition.


The competition is open from 9 am January 27, 2017 and closes at 12 noon February 10, 2017. 

The competition is free to enter and no purchase is necessary. Only one entry per household is permitted.

This Competition is open to entrants in the United Kingdom (subject to the exclusions set out below) who satisfy the following criteria:

Entrants must:

  • have the right to work in the UK that is necessary to work as a model from January 2017;
  • must be available for the selected date of the photoshoot, currently scheduled for March 4, 2017.


If you are located in a country against which the United Kingdom is imposing any sanctions or embargoes, you are not eligible to enter this Competition.
The following groups of people are also not eligible to enter and must not apply:

  • Infinity & Co employees, their immediate family and household members;
  • entrants who have unspent criminal convictions; and
  • those professionally connected to this Competition.


How to enter

To enter the Competition, please fill out the entry form at  and upload a photo showing only yourself on Instagram with the hashtag #InfinityModel. In order for your photo entry to be valid you must:

  • be front facing;
  • ensure your hair does not obscure your face;
  • have no editing software or filters; and
  • ensure the photo was taken in the last 3 months.

To enter the Competition, you must submit your photo between 09:00 GMT on 27 January 2017 to 12:00 GMT on 10 February 2017. Entries outside this period will not qualify and will not be considered. You may only submit one entry. Please note anyone found to use multiple accounts to enter the Competition will be disqualified.

Remember – your profile must be set to public for us to be able to receive your entry. You must not submit any offensive, indecent or otherwise inappropriate photos.

It is your responsibility to ensure that your photo entry does not infringe the intellectual property rights or other rights of any third party or any laws. You must not submit any photo or media content whether in your initial entry or as required as part of the Competition (collectively the “Entry Material”) unless it is your own work or you own the intellectual property right in it.

By submitting the Entry Material you hereby grant to Infinity & Co a perpetual, irrevocable, worldwide, non-exclusive, royalty-free licence (with the right to sub-licence and to assign) to use, edit, alter, reproduce, translate, publish and/or distribute the Entry Material and/or incorporate it in other works on the Infinity & Co internal and external websites or in other products or services available through the websites or applications, and also on Infinity & Co’s social media pages, websites and applications (the websites and the products and services and social media pages, websites and applications collectively referred to as the “Services”), using any and all media or distribution methods (now known or later developed). Your Entry Material may be made available by Infinity & Co worldwide on the Services and that other users of the Services (individuals and companies) can also share and make your Entry Material available on social media platforms or other services.

You must not submit any Entry Material unless you have the right to grant the licence described above. To the extent permitted by applicable law, you also agree to waive your moral rights in relation to the Entry Material that you submit.

If you do not agree to any provisions set out above then please do not submit your Entry Material to enter this Competition.

How it works

Entrants who are successfully chosen at the initial photo entry round will be contacted directly by Infinity & Co via email or Instagram. The direct message will request the entrant to email with their - full name; - age; - location; - height, measurements and dress/clothes size; and the following photos: in their favourite outfit for meeting friends for coffee; a closeup of their hands whilst having an after work drink; getting ready for a party.

The entrants who are successfully chosen in the initial round or after submitting additional materials will be contacted on an on-going basis at any time before the final selections are made.

The winners of the Competition will be chosen by a judging panel which will comprise of Infinity & Co, The Harrogate Girl and an independent judge.

The judging panel will have absolute discretion to choose the winners by reference to the suitability to be considered as candidates for the Campaign for the relevant collections, and their decision will be final. The winners will be notified by one of the contact details provided of the results by 24 February 2017. The winners must confirm their acceptance by 28 February 2017.

Winners will be selected in accordance with the following criteria:

  • overall look;
  • good skin;
  • healthy appearance;
  • appearance in Infinity & Co jewellery, must have pierced ears and no other visible piercings; and
  • brand appropriateness in terms of appearance and personality.

All photo or media content created during the Competition will at all times be owned solely by Infinity & Co. Your Entry Material, your name and any photo or media content that you are featured in which is created during the Competition may be posted on Infinity & Co’s internal and external social media based pages, websites, communications and applications, and also on Infinity & Co’s internal and external websites, communications and applications. Infinity & Co will also decide on any wording which accompanies such post in its absolute discretion. If you do not wish to be featured in any way described in this paragraph, then please do not enter this Competition. 

You must comply with reasonable directions or requirements in order to ensure the Competition will be operated in accordance with these terms and conditions and applicable law. Failure to do so may result in you being disqualified from the Competition.


Winners will be offered participation in a photoshoot to occur on or around 4 March 2017. As part of the prize winners will also feature in the Campaign throughout 2017.

Winners may also be offered the chance to participate in further work for the Campaign, which may include the following activities:

  • appearing in our styling videos;
  • offering expert advice to readers of the Infinity & Co blog; and
  • being seen by millions on our social media channels.

The Campaign may be displayed on all Infinity & Co internal and external websites, communications and social media profiles. The specifics of the Campaign may be amended at any time in Infinity & Co’s absolute discretion. The offer of participation in a photoshoot does not guarantee the extent that a winner will feature in the Campaign.

The prize of being offered and appearing in the Campaign must be taken as offered and there will be no cash or other alternative prize.

If the winners do not confirm their acceptance by 28 February 2017, Infinity & Co reserves the right to offer the prize to another entrant of the Competition. The individual originally selected to be a winner will still be subject to these terms and conditions (where relevant) even though they have rejected the prize.

Infinity & Co will retain creative control over all shoots, video promotions, blogs and store events for the Campaign. Infinity & Co will style the models in its absolute discretion and the models will have to comply with all of Infinity & Co’s reasonable instructions which relate to the Campaign. Failure to do so could result in a winner being removed from the Campaign and a replacement being appointed in their place. 


Reasonable travel expenses to the casting day may be agreed in advance in writing with Infinity & Co on a case by case basis.

Infinity & Co shall not be responsible for any expenses that entrants may incur during the Competition unless otherwise expressly agreed in writing.

Other important details

Infinity & Co is the promoter of this Competition and its address is set out at the beginning of these terms and conditions.

Infinity & Co accepts no responsibility for any failed or lost entries. Infinity & Co is not liable for (i) any losses that were not foreseeable to you and Infinity & Co when an entry is submitted by you or (ii) losses that were not caused by any breach of these terms and conditions by Infinity & Co.

If an entry or the entrant breaches any provision of these terms and conditions, the entry will be rejected and the entrant will be disqualified from the Competition.

By entering the Competition, you consent to your personal data (which may include your images, your name, your address and your contact details (email and telephone number)) being processed by Infinity & Co for the purpose of administering the Competition. Your personal data will be processed in accordance with Infinity & Co’s Privacy Policy found at You also consent to the publication of your name and those details being made available by Infinity & Co if you win this Competition.

Infinity & Co reserves the right to vary, suspend or terminate the Competition by notice for security, legal or regulatory reasons.

The names and of the winners will be available after the end of the Competition by emailing and detailing your request.

These terms and conditions are governed by English law and the courts of England and Wales shall have non- exclusive jurisdiction.

You acknowledge and accept that Instagram:

  • shall not be liable to you in any way for any matter in relation to this Competition; and
  • in no way sponsor, endorse, administer, or are associated with this Competition.